Overlooking Herald Square & Greeley Square in the lower midtown section of Manhattan is a 54-story, mixed-use tower with 469,000 gross square feet of floor area above grade and four levels of parking below. The first 21 floors are comprised of retail shops and a hotel. The top 30 floors include a high-end residential development known as Beatrice.
The north and south elevations feature a vertical fin that rises the full height and across the top of the house. The project also boasts a public plaza/kiosk area with a huge outdoor multimedia art screen.
The architect’s use of custom metal panels at the fins and plaza area creates a distinguished architectural identity that defines the height and scope of this project. FT furnished and installed the custom metal panels.